Your customers probably interact with you online, whether searching for customer support at your web site or following your social media to find special offers. Making sure the experience consumers have with your digital media is positive and consistent with your overall brand image is just part of the reason companies are hiring digital brand managers.
Digital brand managers make sure you have an online presence on important social media sites. Consumers expect to engage with firms online, and a bad experience can lead to viral bad publicity. And digital brand managers make sure consumers can find you online, working to implement digital marketing strategies and evaluating new digital technologies to see how they can support your other marketing efforts.
Your online presence is also a factor in attracting employees. A smooth online application process, backed up by an informative website about working at your company, can encourage potential employees to submit their information. Meanwhile, an uninformative site and unfriendly online application process — like requiring candidates to key in information rather than parsing it from an uploaded resume — can drive candidates away.
For potential employees in the technology space, your online presence is also an indicator of your commitment to working with new technology and whether you'll offer the kinds of opportunities and challenges they're interested in. If your website isn't mobile friendly or you don't have a mobile app, those can suggest that you're behind the times technically and reduce their interest in working for you.
Whether you need help hiring a digital brand manager or the technical team to implement the digital brand manager's great ideas, The Armada Group can help you find talent with the skills needed to boost your digital presence. We've got more than 20 years' experience matching candidates to opportunities where they will excel. Contact us to find out how our recruiters can help you hire the technical talent to drive your company's digital success.