Recruiting skilled talent is rarely easy, and it can be especially challenging when searching for tech professionals. Aside from the demands that innately come with the job, IT recruiters must stay apprised of technology changes, hardware development, in-demand programming languages, and much more. Additionally, low unemployment levels among IT workers often necessitates finding candidates who aren’t actively on the market, many of whom aren’t concerned about being found.
Now, you also have to add social media recruiting to the mix. And that can feel like quite a task for those recruiters who have yet to use these resources for the purpose of recruiting.
However, adding social recruiting to your regular repertoire doesn’t have to be complicated. In fact, taking your first steps into the arena can be fairly intuitive, as long as you have the drive to get it done based on the potential it holds.
Tech Pros Embrace Social Media
The primary reason IT recruiters need to embrace social media is the fact that the target market already has. Tech professionals are often active on some form of social media. In some cases, large-scale sources like Facebook, Twitter and LinkedIn can provide access to a wide range of subject matter experts working in technology fields, and most people are at least somewhat familiar with how to engage others on these platforms.
Additionally, there are a variety of resources like GitHub and Stack Overflow, that tend to cater to those interested in tech. These can provide access to dedicated professionals who may shun traditional social media in favor of industry-specific interactions.
Becoming a Resource
The ultimate purpose of exploring social media as a recruiter is the potential to be seen as a resource. By participating regularly and in a meaningful way, they can position themselves as a resource in the community, and not just a person looking to make a placement. For recruiters who specialize in IT, building a strong reputation in the community can provide a natural point in which to engage with professionals working in the industry.
And once you are seen as a resource, you are more likely to be exposed to new resources. For example, many social media participants openly share information with others with whom they have built a relationship. This can give you new sources of cutting-edge developments and industry information. You may find yourself better prepared to anticipate the needs of client companies as upcoming trends may enter your radar more quickly.
In some cases, recruiters may even find an opportunity to locate a candidate for placement directly from these sources, but it is also possible to locate available professionals through association. If your need for a specific tech specialist is known, you may find those with whom you have connected to be a valuable source of referrals.
Maintaining more connections gives you access to more potential candidates by extension, and sometimes casting a wide net is the ideal solution when searching for a difficult-to-locate skill set.
That is the same principle that can make working with professional staffing firms like The Armada Group so effective. Contact The Armada Group today and let our recruitment network work for you.