The more you know about a company before going in for an interview, the better you'll do. You'll have a comfort level of knowledge about what they're looking for, and you'll be able to highlight your skills and experience to match their needs. Understanding a potential employer requires more than simply glancing at their website. Follow this list of things you should do to thoroughly research a company before your interview.
Look at the company website.
Start here, and dig far beyond the landing page. Read about the company's mission, their values, and their products. Take a look at the biographies of management and employees to see if your background is similar. Explore the recruiting section thoroughly; it may tell you what to expect when you come in to the office. There may be interviews or videos with current employees telling you what it's like to work for the company. If they have the information publicly available, read through the benefits section to get a sense of how employees are really treated. Check out their competitors, too, to see how they compare.
Check out the company's social media.
Take a look at the company's posts on Twitter, Facebook, and LinkedIn. The first two will let you see how the company interacts with the public and whether there are lots of complaints about their products. LinkedIn offers a more professional view of the company. You can view profiles of company employees and see any posts offering perspectives on the industry.
Hear what employees have to say.
If you have friends who work for the company, ask them for the true inside scoop. While their opinions are the best source, knowing the person lets you know how much weight to give their opinion. Are they perpetually happy, go-with-the-flow types or does every little thing upset them? Use that to give some shade to the information they share. If you don't have friends who work for the company, search for online reviews at sites like Glassdoor. Just be aware that the review sites may not verify that the commenter really works for the company, and you don't have all the necessary information to decide if their opinion is valid.
When you've done your company and industry research and are ready for the interview, The Armada Group will match you to the right open position. Contact us and let our recruiters help prepare you for your interviews and the next step in your career.