Facebook released their new job posting feature, providing opportunities for businesses and candidates to connect more easily across the platform. It gives companies the chance to connect quickly with potential candidates who are already fans of the brand, while also extending beyond those limits. But whether you will get the kind of applicants you want depends on how effectively you use the tool.
Since the feature is currently free to use (and it may not stay that way), now is a great time to experience the process for yourself. If you want to increase your odds of success, here are some tips to get you started.
You Must Check Your Page Regularly
The job posting tool has one quirk that may change how your business needs to manage its Facebook page; all notifications are sent via the internal messaging system and not to an external inbox. This means you will have to check for messages often and be prepared to communicate with applicants via Facebook Messenger.
In many cases, this isn’t a process recruiters are used to, even if some recruitment is already managed through Facebook. Having every response to a job posting directed in this fashion means a potentially significant increase in the messages received, and more time spent sorting those for other communications.
Target the Right Demographics
Facebook allows users to include a large amount of information about their past experiences and education. The job posting feature allows companies to target based on the associated demographics, enabling you to reach the exact kind of candidates you need to find.
While some companies may be tempted to cast as wide a net as possible, it is important to realize how big the potential sea of candidates is on a site as vast as Facebook. Without the use of demographics, you might get a lot of attention from applicants who aren’t truly suited for the position, and that can be a lot of information to sort through to reach those who may actually fit the bill.
Keep Mobile and Media in Mind
The majority of Facebook viewing is done over smartphones, not computers. This means you need to consider how the job posting will look on a mobile device if you want to attract the most attention from job seekers. And don’t be afraid to add images, as media-rich posts typically get significantly more attention than those that don’t, regardless of the platform.
Think Entry-Level before Executive
While many executives have Facebook pages, it isn’t necessarily their platform of choice for employment-related communications, especially if they are well set up on LinkedIn. However, more entry-level workers might not have created a strong profile on LinkedIn but may be accessible through Facebook.
In this regard, the ability to reach a wider audience can be key when you need employees who might have less experience or education and may feel they don’t have enough to say to create a profile on LinkedIn. And, when unemployment is low, any advantage to reach those looking to start their careers can be beneficial.
If you are looking for more ways to reach job seekers, The Armada Group can help you connect with today’s top talent. Contact us to discuss your current vacancies and see how our services can help your job postings get seen by more candidates in your target market.