Many people have touted that taking a break from social media actually improved their moods. In fact, one company even offered people $100,000 in exchange for giving up their smartphone for a year, a move that would certainly lower a person’s use of social media.
Thanks to data scandals and news about propaganda appearing on social media pages, interest in digital detoxes seems to be growing. However, even if other people say that giving up social media was a good move, does that mean it will make you happier? Before you ditch your accounts, here is what you need to know.
You Will Have More Time
In 2018, one study said that the average American adult spent around 45 minutes each day (that’s more than 5 hours a week) on social media. Another estimated showed that the average person will spend over five years of their lives on the platforms.
By giving up social media, even for a short time, you are almost guaranteed to end up with more time for other activities. Often, people spend more time with friends and family by going on a social media detox, something that can be incredibly beneficial for relationship building or maintenance and, ultimately, happiness.
You Avoid Negative Influences
Social media is not always good for the psyche. There are a lot of negative influences a person may encounter when on popular sites like Facebook, Twitter, Instagram, and YouTube, and taking a break means you eliminate them from your daily routine.
For example, reading Facebook posts about another person’s success can actually make you feel worse, triggering the jealousy if you think they have more than you. Posts depicting perfect bodies, lives, vacations, or even meals may leave you disheartened, worried that your life does not measure up. This can create a sense of pressure - fearing that you need to somehow do better if you want to be successful - even if your life is pretty enviable in its own right.
Political infighting is another influence that isn’t always beneficial to your well-being. Even if you do not take part in the discussions, watching friends and family members tear each other down for their politics can be painful. Even crossing paths with the random rantings of someone you do not know well can be damaging.
Ultimately, your brain reacts to every post you see, and not all of the responses are beneficial. By taking a break from social media, you get to remove these influences from your life, and many people who do report that they are happier for it. Plus, many of them do not miss social media as much as they expected to, and some even choose to keep their consumption lower after the fact as a result.
Now, there is no guarantee that taking a break from social media will make you happier. However, it is an easy experiment to run in your own life, and the risk of doing so is essentially zero.
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Many businesses still struggle when it comes to maximizing the benefits associated with social media. While many companies have prioritized it as a tool for marketing, its ability to provide you with valuable data shouldn’t be ignored. Often, simply collecting all of that information isn’t easy, let alone benefiting from the insights. Add to that the demands of content management, and it’s no wonder companies feel overwhelmed. However, by unifying your social media channels into a single data repository under one ID, you can position your organization for success. Here’s what you need to know.
By unifying your channels, you are giving yourself an opportunity to simplify the management of your accounts. For example, you can have the user IDs unified into a single user ID (SID) so that you can access all of your social media accounts through a single login.
Additionally, you can determine precisely what information should be shared through your channels, set privacy controls, and even decide which content you want brought into data repositories. This streamlines your efforts by providing you with the additional level of control you need, while limiting the amount of hands-on work that is required to get the job done.
Often, one of the biggest concerns about data management is focused on storage. The unified options usually implement a cloud-based data repository, ensuring you don’t have to dedicate internal resources to the task and providing you with a level of scalability. Additionally, the data is highly accessible, making it a strong option for distributed teams and supporting a mobile workforce.
Is It Right for You?
The biggest question regarding whether unifying your social media channels is the right move focuses on what you intend to do with the data. If, as a company, you don’t anticipate using it for analytics, this might not be necessary. However, if it aligns with your big data strategy, making the move can be highly beneficial.
Additionally, if there is the potential for a unified approach to improve certain business processes, the concept is worth exploring. And, if you anticipate greater results based on your ability to review the data, defining those expectations to see if they align with what the solution actually offers can provide additional clarity.
Currently, we are at the forefront of truly harnessing social media for business development. This means we are being presented with new technologies that can help you leverage the data to your benefit while streamlining your processes. If you haven’t revisited your social media strategy in some time or haven’t defined how this data fits into your larger objective, now is the time to take a look and see if solutions like unifying your social media channels are right for you.
If you would like more information or are looking to increase the size of your team, the professionals at The Armada Group can help. Contact us today to discuss your needs with a member of our team and see how our services can work for you.