The world of software development changes rapidly. Companies have to modernize their approach if they are going to remain competitive or adept in this particular arena. While the adoption of continuous integration (CI) and continuous delivery (CD) is fairly widespread, many businesses fail to implement continuous testing (CT) modalities.
Without CT, the speed of delivery and the quality of the code tend to suffer. When CT is integrated into the software development approach, the end results tend to be more functional and robust.