Salesforce is a CRM solution that has taken the world by storm. The cloud-based solution provides businesses with a lot of value when it comes to managing customers, and its user-friendly interface is just as comfortable for the tech-savvy as it is for technophobes. Like any technical system, it requires professionals to manage certain aspects of the solution. And that’s where a Salesforce Administrator comes in.
These tech pros may go by other names as well, such as CRM System Analysts or Business Analyst, but these Salesforce admins have a similar goal: Help the company improve using the specific CRM solution.
If you are interested in the potential of these positions, here is everything you need know about a career as a Salesforce admin.
Salesforce is the Backbone of Operations
In most cases, you’ll spend your time analyzing business processes and determining how Salesforce can improve their efficiency and effectiveness. This involves customizing features and implementing new ones based on the specific needs of the associated department. By following this method, more portions of the business operates from a central hub, keeping key data points and processes centralized.
However, at times you will have to look at external applications to fill specific needs. Typically, you’ll work to ensure a chosen solution will integrate with Salesforce, allowing everything to remain connected at some level. With the prevalence of Salesforce in the market today, it isn’t surprising that a wide range of applications works to make themselves compatible. That means, in most cases, finding a suitable option is very possible.
Education is a Necessity
The vast majority of Business Analyst positions, regardless of the software solutions in place, list a minimum of a Bachelor’s degree as a qualification. This is because people working in these jobs need to have a strong understanding of a range of fields, including customer service, finance, human resources, marketing, and sales. A Salesforce admin should expect to need at least that level of education, though some businesses may require something more advanced or that you hold additional certifications in Salesforce as well.
A Range of Duties
Salesforce admins have responsibilities in many areas, and not all of them are technical. On the IT side, you could be responsible for managing the platform, researching and trying new tools, configuring the system, and completing integrations. Documentation and training are also involved, and may or may not be overly technical in nature.
You may also spend a significant amount of time doing business process reviews and making recommendations. This involves evaluating established procedures, gathering requirements, and speaking with users about their current and preferred experience. During these tasks, you may spend a significant amount of time discussing how a technology can solve their problems, even if they aren’t technically-minded professionals. To make that work, you’ll need to be able to explain complex tech-oriented concepts in easy to follow ways.
Not every Salesforce admin has the same duties, as different companies or departments will divide the work according to their needs. However, this overview should give you a solid starting picture of what a career in the field is like, allowing you to determine if it might be the right path for you.
If you want to pursue a position as a Salesforce admin, the professionals at The Armada Group can locate opportunities at some of the leading businesses in the area. Contact us to discuss your career goals and see what we have to offer.