Even with social media playing a larger part in the daily lives of the masses, many IT hiring managers aren’t entirely comfortable with social recruiting. Often, fears that the process is complicated or that your efforts won’t yield the desired results serve as a basis for the anxiety, but failing to capitalize on what social media has to offer can be detrimental to your hiring goals.
If you want to put your social recruiting anxiety to rest, here are some tips to get you started.
The concept behind social recruiting can be overwhelming, especially when you look at all of the available platforms and numerous lists on best practices. However, it is perfectly appropriate to start small, focusing on a single platform and dipping your toe in the water.
Also, don’t let fears about the right and wrong ways to approach social recruiting hold you back. Generally, the process of nailing these efforts involves a significant amount of trial and error. So, concentrate on being professional and courteous first, then adjust your approach based on your results.
Social media isn’t a traditional advertising platform, so simply blasting information about your vacancies isn’t going to do the job. If your posts are devoid of authenticity, they’ll likely be viewed as spam by those who see them.
Adding a personal touch makes you and your company seem more approachable, making it easier to start meaningful conversations with potential candidates. Plus, if you also post information that provides additional value, such as useful articles, you’ll give people a reason to pay attention to what you have to say.
Vary Your Posts
As mentioned above, bombarding your followers with job announcements isn’t going to lead them to see you in a favorable light. Instead, you need to add a variety of posts to get the best results. For example, follow a post about a helpful article with one talking about a vacancy. You can also mix in questions you’d like to ask the crowd (as they can respond through the comments section), as well as the occasional personal post.
Variety is the spice of life, and it makes your posts more interesting when viewed as a whole.
Target Your Message
When you are trying to find a particular kind of candidate, it helps to focus your content on information they would find valuable. This enables you to craft a dedicated audience and keep your primary message on track.
Along the way, make sure you are clear about who you are in relation to the company. People don’t like being deceived, so being upfront about your position as a hiring manager is often a wise move.
If you would like to learn more about social recruiting or are looking for a skilled professional to join your team, the recruitment specialists at The Armada Group can help. Contact us today to see how our services can work for you.