You may think hiring decisions are made in the face-to-face interaction between a candidate and hiring manager at an interview. But the reality is that the most crucial hiring decision comes long before the candidate ever arrives at the job site for that interview; it comes when the potential employee decides whether or not they want to apply for the job.
These days, the candidate almost certainly finds out about a job and fills out their application online. When a candidate submits an application, that's like completing the checkout process at an online store; when they don't, that's equivalent to abandoning their shopping cart.
By realizing candidates are your recruiting processes' end user, you can apply the methods of user experience design to create a candidate experience that doesn't drive away potential employees.
As with any user experience design, the user needs to be part of the design. While your systems need to be designed to support the HR and recruiting teams, they aren't the only users – depending on your objectives, they may not even be the most important users.
This means companies need to interact with candidates not only to decide whether to hire them but to get their feedback on the systems and process. Simple surveys likely aren't enough to capture the deep understanding of user attitudes.
You may not be able to induce candidates who choose not to apply to talk with you about why not, and candidates who don't get the job may not be interested in talking with you any longer, but you should be able to glean solid feedback from the potential employees who become actual employees. Integrate collecting feedback about the online hiring process into your onboarding process; by making it a routine task, you won't miss any opportunity for gathering data.
Then make sure that data doesn't simply go into a report but is actually acted upon to improve your systems. Remember you want to encourage candidates to apply and keep streamlining the process as your goal. While systems can't be replaced overnight, there will always be a need to hire new employees, so you should always be motivated to make changes as soon as possible.
Whether or not your online process is candidate-friendly, positive word of mouth will encourage potential applicants to press "submit." When you work with The Armada Group, our recruiters take the time to fully understand what you're looking for in talent so we can help candidates understand why they should want to work for you. Contact us to start improving your candidate experience now.