Automation has been a blessing for many businesses. Not only can it help cut costs, but it can also achieve amazing results while removing tedious tasks from the hands of your employees. In essence, it’s a win-win-win, making it hard to ignore.
However, automation isn’t always the way to go. There are some situations where using the technology introduces significant risk, at times in unexpected ways. Before you automate every aspect of your operations, here are three potentially risky outcomes.
When It Allows the Manual Skill to Disappear
While automation is touted for reducing the need for manual processes, freeing up employees to focus on activities that genuinely require the human touch, using automation to the point where the manual approach is no longer known isn’t a great idea.
Even though technology is robust, it is bound to fail at some point. Technical issues happen every day, so you can’t assume that your company will be immune to trouble. If you rely too heavily on automation, when that problem occurs, no one will know how to default back to the manual process. This can bring business to a standstill.
When It Leads to Disengagement
Automation is often an excellent way to boost engagement as it gives your workers the ability to handoff duties that are a bit mundane or repetitive. However, when technology is used to make decisions for employees or allows them to distance themselves emotionally from the company’s operational essence, disengagement can occur.
For employees to feel satisfied on the job, they need to connect with the company. Automation has the ability to eliminate core business knowledge over time, making it harder to create a bridge between what the worker is doing and the success of the organization. If morale begins to decrease, productivity generally falls and turnover increases, creating a less than ideal scenario for everyone involved.
When It Creates Poor Customer Experiences
At some point, everyone has had a poor customer service experience thanks to automation. For example, being stuck talking to an automated call attendant that won’t let you reach out to a person can be infuriating, especially when the system can’t provide you with the information you need.
While using automation to make customer interactions easier can be wise, it shouldn’t be used to dehumanize the entire process. Instead, striking a balance is essential. Otherwise, customer frustration is going to lead to poor word-of-mouth, and that can be incredibly damaging to your business.
Ultimately, automation is a powerful tool, but it must be used wisely. Without an adequate balance between technology and the people-factor, automation can actually do more harm than good.
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If you would like to learn more about how to use automation to your advantage without harming operations, morale, or customer service, the professionals at The Armada Group can help. Contact us to discuss your questions with one of our experienced team members today and see how our workplace automation expertise can benefit you.