As the digital landscape becomes increasingly crowded across every channel, and users continue to tune out traditional advertising, it’s more challenging than ever to differentiate online. For this reason, more companies are seeking IT pros who are able to provide exceptional user experiences.
What makes a great user experience? Here are 10 important considerations for making your websites, apps, or programs user-friendly — and more likely to succeed.
The majority of companies still use Windows tools and operating systems for one primary reason: It’s what they’re used to. Familiarity is a key component for a successful user experience. Basically, it means that accomplishing something within the environment should be obvious and not require explanation, such as a back button — a familiar tool that’s used in every Internet browser.
2. Responsive feedback
Websites, programs, and applications often include a number of micro-tasks, such as login screens. These tasks should include validation through feedback whenever possible — such as notifying users when they’ve successfully logged in. Without relevant and responsive feedback, users end up focusing intensely on micro-tasks and become frustrated.
3. Smooth performance
It goes without saying that performance is a crucial issue for user experience. If a website, program, or app suffers from performance issues, the user perceives the product as poorly designed or malfunctioning, and won’t be likely to continue using that product.
This attribute relates to the level or degree to which the use of an application, website, or program is obvious to the user. In addition to an intuitive interface, efficiency in features and functionality can enhance the user experience — particularly if there are more advanced tools that can be used with greater efficiency as the user becomes more familiar with the product.
Products that are actually helpful to users in accomplishing real goals deliver a better user experience. If a program, website, or application solves a business problem but disregards user needs, the experience is diminished for the user.
6. Relevant content delivery
A satisfying user experience should include relevant and valuable content, delivered in a timely manner. Ecommerce giant Amazon has mastered this aspect of the user experience with features like product recommendations, customer reviews, and a powerful and intuitive search function that deliver the right content at the right time.
7. Internal consistency
The user experience is enhanced when an interface or application handles similar tasks in similar ways, making the overall experience more intuitive and shortening the learning curve. In addition to internally consistent functionality, consistence in visual design is vital for presenting a professional and well-organized product.
8. External consistency
This refers to the visual appearance of a program, website, application, or interface aligning with its purpose and matching the expectations of its target audience — such as a polished and professional look for a website offering legal services, versus a fun and colorful theme for a site offering products for children.
9. Contextually appropriate
The interface for the user experience should match the environment in which the product will be used. For example, a product used for military applications should be more compact and rugged than one used in a restaurant, where the environment allows for a larger and more detailed interface.
In many cases, there is an implicit trust when users first work with an application or interface that the product will work as intended. Any issues that impact user engagement, such as error pages or non-working features, can erode that trust and diminish the user experience.