Wednesday, Nov 01 2017

Why Your “Bro Culture” is Bad for Business

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Bro Culture


With company culture being in the spotlight, creating the right environment for your employees is more critical than ever. The tech sector has been plagued by its reputation of lacking diversity and cultivating workplaces that aren’t as inclusive or diverse as they could be.


The prevalence of what has become known as “bro culture” harms diversity efforts and may lead some professionals – especially women, minorities and older workers – to leave the company or exit the field entirely based on their experience. In that regard, maintaining a bro culture ultimately harms your business. Here’s how.


It Isn’t Inclusive

Typically, a bro culture favors young men, even to the detriment of everyone else. Certain bad behaviors end up being tolerated, including inappropriate comments and jokes, that may offend employees who don’t fit into the bro culture segment. As their co-workers become uncomfortable with the environment, especially if they are left with little recourse or support from upper management, many flee the workplace.


This means you are missing out on great tech professionals simply because they don’t feel secure at work. Additionally, they tend to be passed over for promotional opportunities, harming their careers and their job satisfaction. You may lose top talent based on the company’s culture and perceived lack of support.


It Doesn’t Adapt to the Needs of Your Entire Workforce

Bro culture generally doesn’t consider the needs of those who may be in the minority when it comes to the environment or even benefits. For example, flexible work arrangements might not be available to women who give birth, or maternity leave may be lacking.


Regardless of whether the disparity is intentional or merely overlooked during the creation of compensation packages, the lack of support drives away workers who may require something that just isn’t being offered.


It Promotes Like-Mindedness

While co-workers having common ground can be beneficial, having a team who all share similar backgrounds and perspectives can limit your organization’s potential for innovation. Having a diverse staff means ideas will be introduced based on each employee’s unique experience and discussions will be livelier as a result of their differences.


It is true that these differing points of view can lead to conflict, but they also ensure that your company is benefiting from a larger cumulative world perspective, which can lead to the development of new products or services that will reach a broader market.


It Limits Your Candidate Pool

Unemployment among tech professionals is shockingly low, and having a less than stellar reputation means you may have even more trouble finding suitable job seekers to fill vacant positions. Being known for a bro culture, or simply not being inclusive, means some skilled candidates aren’t going to apply when you list a job, making your talent pool smaller than ever.


Eliminating your bro culture opens the door for a more diverse workforce and encourages a wider range of candidates to apply to work for your company, making it a wise business move overall.


If you would like to learn more or are seeking out top talent for an open position, the team at The Armada Group can help. Contact us today.