Monday, Jun 18 2018

Our Guide to Setting Digital Transformation Goals for Your Company

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Digital Transformation Goals

 

Typically, a digital transformation represents a significant overhaul of how a company does business. It leads to the integration of new processes and procedures, introduces technologies that weren’t previously in the workplace, and may even require a fundamental shift in mentality. However, like any large-scale undertaking, a successful digital transformation plan involves goal setting. Otherwise, you’ll struggle to determine whether the change produced positive results in the proper areas.

 

If you are ready to get started, here are some tips for setting digital transformation goals for your company.

 

Don’t Automatically Follow the Other Guy

There is a significant amount of information online, including tails of successful digital transformations. While it may be tempting to model your goals after another company, this isn’t always the wisest move.

 

Ultimately, every business is different. And, if your priorities differ from those of the example, their goals might not be appropriate for you.

 

Identify Important Metrics

Before you set goals, you need to understand which metrics, such as key performance indicators (KPIs) mean the most to your business. For example, you may want to increase profits, improve production rates, eliminate bottlenecks, or achieve an optimal inventory based on demand.

 

Unless you understand which metrics are most valuable to you, you’ll have trouble selecting measurable goals. And, if the objectives aren’t measurable, you may struggle to determine if your digital transformation was actually successful.

 

 

Align the Approach

After identifying key metrics, you need to align your approach with the broader objectives. Digital transformation can mean a lot of things, involving a wide range of technology options that may not be ideal for your business. You don’t want to incidentally waste time by focusing on a particular tech implementation that isn’t going to create meaningful value, so you need to focus on opportunities that actually align with what you hope to achieve.

 

During this phase, you’re effectively creating a project overview. You can identify potential technologies that could positively impact your KPIs and determine priorities, including whether any steps are prerequisites to others. After examining these points, create a rough outline of the project to help guide further goal setting.

 

Create Milestones

With the overview in place and your KPIs noted, you can create meaningful milestones to function as short-term goals in the larger project. Additionally, you can monitor related metrics as you move forward, giving you the ability to visualize the impact of the digital transformation as it takes place.

 

This approach gives you the ability to not just see your progress, but also make course corrections as necessary, helping you shift your strategy if you don't see the results you hope to have. Further, you can share this information with your staff, helping them stay on target and keep their priorities in the proper places.

 

By following the tips above, you can create customized goals for your digital transformation. If you are interested in learning more, the professionals at The Armada Group can help. Contact us to speak with one of our knowledgeable staff members today and see how our experience can benefit you.