Every succeeding generation is more tech savvy than the previous one. The PC hadn't even been invented when baby boomers started working; early boomers had to adapt to PCs with on-the-job training, and even late boomers only encountered them in college.
The latest generation, the millennials, is far more comfortable with technology than its parents and grandparents. Companies that want to attract them, whether as customers or employees, need to use technology in ways that appeal to them.
Companies Need Social Media Savvy
Surveys show that lack of awareness of the business's brand is a major hindrance to recruiting. But companies' talent-branding techniques focus on traditional media. Few of them effectively use the digital media and social media technology that communicates to millennials in other aspects of their lives.
Millennials document their lives on social media, and they expect social media to document a company's life, too. That means the corporate job site needs to be more than just a listing of jobs. It needs to introduce the company culture, through photos and videos of real employees talking about life on the job.
Use every social media channel out there—LinkedIn, Twitter, Facebook, Instagram, Pinterest, and whatever new trending site comes along—to post images that convey the experience of working for you. Normal, everyday activities like team meetings and lunch in the cafeteria should be displayed as well as official corporate special events.
Mobile Tech is Mandatory
Besides using multiple social media channels, companies need to make sure their digital information works well on multiple platforms. Millennials have given up landlines for mobile phones, and most rely on mobile tech for accessing online data. A website that doesn't work well on phones and tablets isn't just ineffective for company recruiting; it's likely to push away candidates you want to attract.
Millennials aren't threatened by technology; they see it as a tool that supports innovation. Companies that use cutting-edge technology and emphasize this to their potential hires will have an advantage in recruiting the best talent of the newly dominant generation.