Tuesday, Feb 17 2015

Brand Yourself as a Best Place to Work in 2015

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Brand Yourself as a Best Place to Work in 2015

More and more employers are beginning to see the impact of workplace happiness on the efficacy of its employees. Higher morale results in increased productivity, lower absenteeism, company loyalty, and a myriad of emotional and mental benefits for staff members. Prioritizing the well-being of your employees can earn you a reputation as a desirable place to work, attracting new, talented candidates and retaining your existing workforce. Below are four strategies that will brand your company as a best place to work in the coming year.

1. Treat your employees like adults.         

Treating your employees like grownups can manifest itself in a variety of ways. On one hand, you can give them the flexibility to determine how they work best, whether that’s their office hours or their desk configuration. Always assume that they are responsible enough to manage their individual workloads without constant supervision. You should also try to strike a work-life balance, allowing your employees to focus on their families or their health when necessary.

2. Think outside the box with benefits.

You should always provide your employees with a comprehensive benefits package, but there are other nontraditional benefits that you can offer to improve employee morale, satisfaction, and even their health. If you have the space, offer access to a gym or fitness center, and encourage employees to use these facilities whenever they need to re-energize. Provide healthy food, whether it’s from an on-site café or well-stocked vending machines. Consider offering rare, highly sought after benefits like paid parental leave for new parents.

3. Support education and professional development.

Employers can accomplish this in a variety of ways. You can host on-site professional development seminars, reimburse education expenses, or provide training programs for employees looking to further their skills. You should also use support mentoring programs to nurture underrepresented demographics, such as women and minorities. These methods will help provide employees with a sense of forward momentum and a constant challenge that improves their well-being and satisfaction within a company.

4. Give back.

Many people prefer to work for organizations that give back to the community or demonstrate environmental awareness. Your company can provide volunteer opportunities for employees, organize fundraisers for good causes, or find creative ways to reduce your carbon footprint. This will instill pride in your employees, while bringing about social and environmental benefits.

Implementing some of these tips may require more work, but you can improve your company’s work environment in dozens of small ways. Let in more sunlight, fill the office with potted plants for higher air quality, or provide ergonomic office equipment. Develop the right strategy for your business and make it a goal to improve employee satisfaction and well-being in the coming year.