Thursday, Dec 29 2016

Decision Makers Still Don’t Trust Data and Analytics

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11 Decision Makers RESIZE

Excitement over the potential found in data and analytics may lead you to believe that decision-makers consider the information critical to making business decisions. In fact, some leaders find it difficult to use the results to make calls that previously relied on their own experience and instincts.

This idea seems to be in contrast to hiring activities within the IT field. Even though many companies understand the value of the information they hold and are hiring competent professionals to manage and review the data, there are still serious doubts in the upper echelons regarding the reliability of the information they have hired people to provide.

However, it is important to understand that the mistrust is not necessarily in the quality of the IT professionals working in the space. Instead, it is a hesitance to change a major component of how business is traditionally done. While the insights offered by advanced data and analytics may not be inherently in question, changing how decisions are made within any organization can be challenging, especially for those who have operated in a particular fashion for the majority of their careers.

Trust Takes Time

Depending on your generation, previous experiences or industry, your trust in data may vary. While those who have focused their careers on data and technology may be more open to what these processes have to offer, people who have not focused their careers on tech-based analysis may be hesitant to shift the decision-making power based on a new mechanism.

Questions regarding the accuracy of the data being collected, as well as how it is leveraged, leave some wanting. In fact, many executives even feel being overly reliant on this information can put their organizations at risk. However, as more businesses look to analytics for guidance, the level of comfort may increase.

C-Level Support is Required

If a company wants to use more data and analytics to assist in decision-making, the organization needs buy off from those at the top of the proverbial food chain. When C-level executives are hesitant to get behind the findings, any subsequent attempts at data-driven action may be thwarted before they even had a chance to be explored.

There are still questions relating to the reliability of data-driven decision making, especially since traditional decision-making approaches are distinctly more common in today’s workplace. Additionally, anxiety around the analytics lifecycle increases as the business dives deeper into the process. Even if support is relatively high at the point where issues of data sourcing are being discussed, it is comparatively non-existent when it comes to deploying solutions and measuring the effectiveness of the actions.

Data and Analytics Leaders Must Step Forward

Leaders in the areas of data and analytics will need to alleviate any concerns regarding the use of data-driven insights in the decision-making process. Ultimately, they will be responsible for creating the trust necessary to allow these projects to move forward in a corporate environment.

If your business is ready to see everything that data and analytics have to offer, The Armada Group can help the tech professionals you need to make the transition into a new way of thinking easier. Contact us to speak with one of our professional recruiters and see how we can help you modernize your decision-making processes.