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Items filtered by date: January 2014

More consumers than ever are using mobile devices to compare and research products, find great deals, and even make purchases. The numbers continued to rise through 2013, and this year analysts expect to see the biggest mobile year yet. Is your company ready to cash in on mobile?

As the use of mobile for commerce continues to expand, new mobile marketing strategies are emerging to keep up. Here are a few trends expected to rise this year that can help your business get in on the lucrative mobile market.

Geo-targeting (location-based marketing)

Most smart phones and tablets have built-in GPS, helping millions of drivers give up using dash GPS consoles and paper road maps. But marketers can also use this technology to target consumers in real-time with relevant offers, based on geographic location.

Geo-targeting can also be used inside stores, restaurants, and other physical businesses with micro-location-based strategies. The possibilities for in-store targeting range from relevant coupons and offers, to integrated “check inventory” features, to specific department targeting. Geo-targeting will be able to act as a two-way channel, capturing customer data while sending offer notifications.


The potential reach of social media marketing is unquestionably broad, with major platforms boasting hundreds of millions of active users (or in the case of Facebook, more than a billion). A broad reach is great—but the problem arises with reaching your actual target market, which often represents a very small percentage of the total possible viewers.

Narrowcasting is a mobile marketing strategy that aims to create the opposite effect. The more personalized delivery methods of mobile allow your business to create and deliver customized content only to significantly more qualified leads. This translates to less marketing dollars spent for a higher ROI.

Multimedia Messaging Service and Rich Media Messaging

The primary vehicle for mobile marketing has been SMS, or Short Message Service, for several years. Most marketing messages are text-based, typically with one link that leads to a website, landing page, or social media. However, with video now accounting for 50 percent of mobile traffic, the marketing vehicle is shifting gears.

Multimedia Messaging Service (MMS) has grown 40 percent year after year, and analysts predict that 2014 will see the growth rate for this vehicle explode. Even more popular is Rich Media Messaging (RMM)—similar to MMS, but with built-in responsive design that ensures messages are formatted correctly for the device it’s being viewed on. Currently, RMM enjoys open rates more than 99 percent, and twice the conversion rates of SMS.

Mobile ad gamification

Apps and games are practically synonymous. The explosive popularity of apps like Angry Birds, Candy Crush, and the recently discontinued Flappy Birds illustrates our competitive nature—and the fact that we’re far more likely to use something if it’s presented as a game.

Marketers who give people the opportunity to gamify their experience, whether it’s competing with friends, unlocking content, acquiring badges, or racking up points, will see greater engagement and higher click-through rates. They’ll also experience lower uninstall rates and, hopefully, more conversions.

If you are looking to take advantage of the mobile marketplace, contact The Armada Group today for the top IT talent in California. If you are in need of Silicon Valley recruiters, we have the experienced team you are looking for.

Published in Recruiting


Just as with every field, not all IT administrator salaries are the same. Your earnings—both your potential and actual income—can be affected by a number of factors. Figuring it out can be tricky, but it’s good to know what you should be worth while you’re on the job search path. You can use your estimated salary as a negotiating point with potential employers, as well as a tool to discount lowball offers.

Types of IT administrators

One of the major factors in calculating IT administrator salary is the type of job you’re qualified to work. There are dozens of possibilities here, from broad administrator roles to specialized niches. Three of the most common general categories are:

Network and computer systems administrator: This is the broadest type of IT administrator. The role may be described as both network and systems admin, especially for smaller companies—but in larger companies, there may be separate positions for network administrators and systems administrators.

Duties and responsibilities for these positions tend to overlap, which is why they’re often combined. However, when they’re available as separate roles, the systems administrator is usually the more skilled—and therefore the higher paid—of the two.

According to Indeed.com, the average salary for:

  • Systems administrators is $77,000
  • Network administrators is $70,000
  • Network and systems administrators is $76,000

Database administrator: This highly sought-after position is becoming increasingly important to organizations in the age of Big Data. Database admins can find work on a variety of levels, from database integration to creation, development, and maintenance. They may work in-house for companies, or as external consultants.

Indeed.com reports that the average salary for a database administrator is $74,000.

Web administrator: Specialists in maintaining websites, the web administrator approves content, monitors speed, analyzes data on traffic patterns, and implements user suggestions for improvements on websites. In today’s business culture, this role is often blended with other IT responsibilities—so the average salary for web administration alone is $61,000, according to Indeed.com.

Factors that affect IT administrator salaries

Outside the type of IT admin role, there are many things that affect your salary potential. These can include:

  • Education. Both the degree earned and the quality of the institution can impact your salary. Having the right degree for the job, obtained at a well-regarded college or university, will give you the best chance at a higher salary.
  • Skills. This factor is high on the list for determining salary. The more relevant skills you have, the better you can expect to be paid—as long as you’re able to demonstrate that you can use those skills.
  • Experience. Although IT is a relatively young industry, experience still counts for a lot. IT administrators with 5 or more years of experience can command double, or even triple, the salary of entry-level professionals.
  • Certifications. Many companies require their IT staff to have certain certifications. If you already have them, you’ll be worth more in terms of salary than a potential employee who has to be certified on the company dime. Optional certifications that are considered a plus can also increase your salary potential.
  • Company size and location. This is one salary factor that you won’t have much control over. Salaries vary from company to company, and region to region, in the United States. Generally, you can expect larger companies to pay more than small businesses, and companies in major urban areas to pay more than rurally located companies.

A working knowledge of your anticipated salary can help you ensure that you’ll be paid what you’re worth as an IT administrator. Take the time to calculate your potential salary before your next interview, and you’ll be able to negotiate with confidence. If you are looking for IT administrator jobs in San Francisco CA, contact our team today.


Published in Recruiting

The Armada Group has some of the top tech talent in California. If you are interested in any of our candidates contact us today.
Sr UX Designer
-Designs interfaces, architectures that are optimal for end user needs; attractive, and easy-to-learn/use
-Works closely with product managers, engineers, etc. through all phases: conceptualization, design, documentation and implementation, testing and validation 
-Extensive experience creating user task models, user experience architectures, wireframe level designs, mockups, interactive prototypes, conducting usability test sessions 
-Identifies user centered design patterns, establishes scenarios, places designs into user context and creates interactions that align to those requirements 
-12+ years of professional experience in UX design for mobile, web and desktop
-Proven track record and portfolio of work demonstrating strong knowledge of UX/IX design principles and techniques 
-Loves translating complex product requirements and use case scenarios to workflows and interaction design 
-Highly proficient with Photoshop, Dreamweaver, Illustrator, Axure and many other professional design tools 
-Critical thinker, organized and creative in solving highly complex problems 
-Experience with
-UCD and Agile mashups
-Front-end developer skills: HTML, CSS, JavaScript
-UI rapid prototyping experience (for visualization and testing)
-Designing for mobile platforms (small screen, touch interface)
Sr Platform Developer
-Top quality architecture and development skills using latest technologies including C, C++, Core Java
-Strong background in the Networking/Telecom industry to design and develop Network Management Systems (NMS)/Telecom, Configuration Management and Operational Support Systems (OSS).
-Hands on experience in Software Development Life Cycle (SDLC) and project planning/execution skills including estimating and scheduling.
-Expertise in developing Applications with n-tier Architecture with the knowledge of software development methodologies like RUP, SOA, Waterfall, Spiral, Agile Development, UML Modeling, Test-Driven development, Design Patterns Application Development.
-Expertise in configuring and deploying Tomcat, Weblogic, WebSphere and JBoss servers.
-Good working knowledge in using and applying design patterns, database design and administration.
-Good understanding and testing ability of network protocols – TCP/IP, UDP, SNMP, ATM, HTTP, FTP, Telnet, LDAP, SMTP, GSM and CDMA.
-Well versed with XML, Web Services technology, Java Security, JCE, Public Key Infrastructure, and X.509 Certificate revocation list format.
-Ability to take initiative, and work independently and on multiple projects simultaneously.
-Experienced in working with Senior Product Management Teams in defining project scope, work-breakdown structures, schedules and release control.
-Experienced in leading groups of engineers and mentoring junior engineers across multiple global centers, interfacing with field engineers in resolving critical customer issues.
-Project Lead with Focused/Committed / Get-the-Job-Done Attitude, Highly organized, Strong analytical and problem-solving skills with excellent interpersonal and communication skills.
-Highly productive and results-driven in team and individual projects and strong research and time management skills.
Senior Developer/Architect
-Over 20 years of experience in IT
-Strong skills in SaaS and SOA based application architectures and software development.
-Solid hands on development skills in Java/J2EE spanning his career
-Delivered projects for SRA, Google and Macrovision
Senior Visual Designer
-15+ years of Visual/Graphic/UX/UI design experience 
-Strong recent experience with Mobile UI/UX design
-Solid skills with Adobe CS Suite as well as hands on experience with HTML, CSS and some JavaScript 
-Experience with companies such as Yahoo! and Sony
Senior Frontend Developer
-Over 10 years of experience in full project Software Development Life Cycle 
-7 years of UI/Front End development 
-Masters in Telecom Engineering 
-Expert in writing native Java Script and coding raw Java Script 
-Experience using SOAP UI for web services
Release Manager
-Over 12 years in project management 
-PMP certified by the Project Management Institute 
-Worked for big companies such as Cisco and Adobe Systems
-Bachelor of Arts in English 
-Managed the integration of WebEx to Cisco 
-Ability to manage more than 4 projects at once 

Published in Recruiting

In today’s job market, front-end developers are facing competition for the best positions out there. If you’re looking to land your dream job, you need to be able to stand out from the crowd in this hot market.

What can you do to differentiate yourself as a front-end candidate? Here are three ways to impress potential employers and get the front-end dev job you want.

1. Make your portfolio pop

In addition to cover letters and resumes, front-end engineer candidates need to worry about having a portfolio. These are typically in the form of websites that showcase your experiences, your skills, and coding projects you’ve worked on.

Many recruiters and hiring managers give your portfolio more weight than your resume during the hiring process. The best thing you can do to give yourself an edge is to make sure you have a great portfolio, with at least one good, clean sample website.

2. Know (more than) your stuff

A qualified front-end developer candidate will know HTML (preferably HTML5), CSS, and JavaScript / jQuery. But if that’s all you know, you’re not going to stand out too much—especially since front-end devs are increasingly expected to take on additional responsibilities in the workplace.

Improve your desirability by knowing something that other front-end developers typically don’t. Some of the possibilities with the highest potential include interactive design, responsive design, Web GL, AJAX, and Android or iOS development.

Get active with personal projects

More so than other hiring managers, IT recruiters and managers are practically guaranteed to look you up on Google. Make sure you’re ready to impress by having some personal projects developed and ready to find, such as apps, demos, and open source projects.

You should also be active online in the places that count. Make sure your LinkedIn profile is detailed and current, along with any other social media sites you use. It’s in your best interests to join and be active in one or more popular developer communities, too. A few of the best known include Stack Overflow.

Your resume is just the starting point to open a conversation with recruiters and hiring managers. Give yourself the best possible chance at landing the front-end developer job you want by using these tips to stand out and get noticed.

If you are looking for front-end engineer jobs in Silicon Valley CA, contact our team today.


Published in Recruiting