Develop a Strategy
Your personal brand is a marketing vehicle, giving you the ability to showcase what you have to offer. If you want to use social media effectively, then having a clear and targeted strategy is essential. Otherwise, you may struggle to stand out from the crowd.
Begin by identifying your target audience and preferred industry. Consider what individuals in those groups would find interesting or would value as well as where you are likely to see them. Similarly, reflect on the problems they may be experiencing and how you could potentially be a solution.
Next, begin observing your target audience on social media. Read posts and comments to increase your understanding of what is important to them. Notice common questions and professional complaints. Identify trending topics that are driving conversation.
By completing those steps, you can develop a strategy that helps you engage with the right people and companies, ensuring you can contribute positively to discussions and establish your brand.
Once you find conversations that align with your branding goals, it is time to get involved. Begin by joining discussions in progress with a focus on providing value. People respond positively to helpful individuals, so strive to be supportive or to provide assistance (when it is requested) to the best of your ability.
Then, introduce thought-provoking questions that have not been asked previously. Often, you need to review previous conversations to make sure you aren’t being redundant, as that won’t make a great impression.
As you get more involved, give others easy pathways to learn more about you. Make sure your social media platform handles are either the same or highly similar, making it easier for everyone to find you across all of the platforms, and ensure that your profiles represent your brand properly.
Engage, Don’t Promote
If you spend too much time promoting yourself, people are going to treat you like an advertisement instead of a knowledgeable professional. In contrast, if you engage with your audience and have genuine conversations, they are going to see you as a person and, potentially, an expert.
As you participate, make sure you spend time highlighting content other people in the community produce and their accomplishments. This helps you build positive connections, increasing the odds that you’ll stand out and that your reputation will grow.
Build Your Personal Brand with The Armada Group!
By following the tips above, you can enhance your personal brand on social media. If you would like to learn more about how to harness social media for career success, the staff at The Armada Group can help. Contact us to speak with an experienced member of our team today and see how our personal branding expertise can benefit you.