Friday, Nov 22 2019

The Influence Technology Has on Social Media Platforms

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The Influence Technology Has on Social Media Platforms

Social media is increasingly ingraining itself into the culture. For many, spending time on various platforms is part of everyday life, and many even turn to social media for professional reasons, including building a network and finding new opportunities or job candidates.


While social media platforms are certainly responsible for their popularity, other technologies are also influencing that landscape. Not only has tech allowed social media to become more popular, but it is also affecting how the platforms grow and change. Here’s a look at how technology impacts social media.

Mobile Technology and Social Media

When sites like MySpace and Facebook were launched, smartphones weren’t really a part of the landscape. Social media users instead had to turn to their computers when they wanted to update their profiles or connect with friends and family members.

While social media could still be considered popular at that time, it didn’t have near the reach it managed to get once smartphones became commonplace. This is especially true once social media apps entered into the picture, making using the platforms intuitive and straightforward on smaller form factors.

Similarly, as cellular data became quicker and more reliable, the social media experience on smartphones improved. The information didn’t take as long to load, creating near-on-demand responsiveness that made using the apps quick and convenient to squeeze into busy schedules or while on the go. Larger and unlimited data plans, as well as more robust Wi-Fi, reduced the cost associated with this form of entertainment as well, further increasing its popularity.

Today, the vast majority of social media users likely access the platforms solely over their phones, mainly because mobile technology makes it so simple.


The Introduction of VR and AR

While virtual reality (VR) and augmented reality (AR) aren’t necessarily a big part of the social media landscape today, that may change in the near future. Facebook has already created Spaces, a VR experience that allows friends and family members to connect in a virtual environment in real-time through the use of custom VR avatars. That’s just one example of how VR might influence social media.

AR has already inserted itself into social media. Many of the Snapchat filters that add images onto selfies, like flower crowns and dog ears and noses, are AR experiences. They take reality (the original selfie) and add something to it, making it an AR experience.

Plus, AR could do more. Consider this possibility: a person could use a social media connected app to scan businesses as they walk down the street. When they reach a particular window display or doorway, the AR app could create a pop-up overlay showing information from the company’s social media page, such as sales announcements, product commercials, and more.


Stay Current on Tech Trends

Ultimately, technology influences social media significantly, shaping the experience and leading to new features or capabilities that users can enjoy. If you’d like to learn more about tech trends, the team at The Armada Group can help. Contact uswith your questions today and see how our technology expertise can benefit you.