Generation Y, or the Millennials, are primarily considered to be the first generation to grow up with tech. Now, as even the youngest members gain traction as adults, their preference for technology is reshaping another industry: the baby market.
Tech-savvy Millennials are looking for innovative baby products and, if they don’t find what they are looking for, some are deciding to create offerings and enter the marketplace. Startups are supporting the tech baby boom, and it isn’t likely to slow down any time soon.
If you aren’t familiar with the burgeoning tech baby market, here’s what’s on the horizon.
Better Monitoring or Tracking
In comparison to many other forms of tech, baby monitors were largely lacking. While video-enabled devices entered the marketplace some time ago, new advances are adding AI-supported features.
For example, Cocoon Cam is creating a product that will monitor an infant's vitals, letting parents examine the information or potentially receive alerts if an issue is detected.
Knowledge-oriented services, like Tinyhood, look to provide parents with valuable information and expert device on-demand, helping them with everything from sleep schedules to breastfeeding challenges.
Most Millennial parents would likely describe themselves as busy and frequently on-the-go. This has created a need for services designed to help make planning easier to manage.
For example, Galore is an app-based program that helps parents plan activities and book classes. Fabric allows parents to create a digital will that can be accessed through the parents’ smartphones and adjust their life insurance plans whenever the need arises.
Most of these services focus on being user-friendly and highly accessible, ensuring that busy parents have access to the right tools to handle their obligations quickly and efficiently.
More Than Fashion
Young children often outgrow clothes much faster than they can wear them out, and services like Kidizen is looking to fill a void in the resale arena. The platform would help parents find second-hand items for their children or sell their children’s clothing or shoes when they outgrow them.
Since most Millennials are familiar with the resale concept thanks to services like Etsy and Airbnb, it is a void that seems only natural to fill.
The Baby Tech Trend
The baby tech trend likely began as many Millennial tech entrepreneurs started having children of their own, making the need for new products and services more apparent to their creators.
However, this isn’t a trend that is likely to end any time soon, especially since the next generation, Gen Z, has a similar affinity for technology and the oldest members of that generation are already adults. Additionally, IoT and smart devices are becoming more prevalent in general, showing that there is certainly an opportunity for similar offerings that focus on the needs and desires of parents.
If you would like to know more about the baby tech book, the professionals at The Armada Group can help. Contact us to speak with one of our knowledgeable staff members today and see how our expertise can benefit you.