TikTok Will Make Waves
Many companies rely on just a handful of social media platforms. Usually, this includes Facebook, Twitter, and LinkedIn. At times, it may include YouTube and Instagram as well, but even those aren’t always as near-universally used as the other three.
Additionally, organizations almost completely bypass certain social media platforms. For example, Snapchat isn’t a great fit for a wide variety of businesses, so many chose to skip it.
However, it isn’t wise to ignore the potential of TikTok. This video-based platform already has a massive user base, and its influence continues to grow. When it comes to boosting brand awareness, TikTok has a lot of potential. Plus, it continues to roll out new features, and now allows advertising.
Companies may need to experiment a bit to find an approach to TikTok that aligns with their brand. But, since the platform is growing at an astonishing rate, it could be a wise investment.
Social Media and Wellness
Today, people are savvier about how social media may be influencing their mental health. Studies showing the impact of viewing posts, experts weighing in on the topic of social media addiction, and campaigns recommending that people fully disconnect (at least, on occasion) are widespread. Additionally, people are becoming increasingly aware of the amount of time they spend online, and tolls are being developed to discourage overdoing it.
Companies will need to adapt to potential changes in sentiment regarding social media and internet use. They may have less time to capture a person’s attention, so they need to make sure that their content is genuinely providing them with value. Otherwise, they’ll lose their online footing.
Data Privacy and Disinformation Concerns
Data privacy and disinformation (also known as “fake news”) are still major concerns for many social media users. Scandals in both of those areas have made some people wary, including about how their data is being captured or used and whether the information they are finding is accurate.
As a result, honesty and straightforward policies are becoming increasingly necessary. Companies that are proactive will be able to strengthen their position, ensuring that their brand is trusted online. Those who aren’t may struggle, losing people who aren’t going to tolerate questions about privacy or information quality.
Contact the Recruiting Experts at The Armada Group Today!
Ultimately, all of the social media trends above will have an impact this year. If you’d like to know more about what 2020 has in store, the team at The Armada Group can help. Contact us today and see how our tech trends expertise can benefit you.