Friday, Apr 12 2019

Protect SEO from These Cybersecurity Threats

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Protect Your Sites SEO from these Cybersecurity Threats

 

Having a sound and reliable search engine optimization (SEO) strategy is increasingly becoming a standard business practice. Ensuring current and potential customers can easily find your website can be critical and, the higher up you are in the ranks, the more likely you will attract new buyers.

Rising through the SEO ranks takes time and a lot of diligence. However, even if you are at the top of the list and have been so for years, you can lose it all if certain cyberthreats get their claws into your site.

If you want to protect your site’s SEO, here are three cybersecurity threats you need to defend yourself against.

Blacklisting

When you are blacklisted by a search engine, it can do a lot of damage to your rankings. Most commonly, blacklisting occurs when your website is infected by malware. When a search engine detects the malicious program, they mark your site as dangerous. Anyone who searches for your website will receive a warning that it may be infected, usually scaring them away.

Plus, if malware infects your site for a significant amount of time, the search engine may pull your website from their results altogether. Then, even if a current or prospective customer wants to find you, they won’t see you in the results list.

 

Content Scraping

Content scraping is a process where automated bots copy website content and publish it on other websites. While this sounds innocuous, search engines compare the content of sites to others to see if it can find duplicates. When they find the exact same copy on more than one site, the search engine doubts the credibility of both. As a result, it lowers the websites’ rankings, damaging your SEO.

 

No SSL Certificate

In order to determine your website’s rank, search engines look for SSL certificates. When an SSL certificate is present, it demonstrates that customer data (like login credential and credit card details) is encrypted, showcasing that your site has sound security measures.

While the lack of an SSL certificate isn’t a sign of a cyberattack, it does show a lack of a basic cybersecurity measure. You could be putting your customers at risk. As a result, search engines push you down the rankings.

 

How to Protect Your Site’s SEO

First and foremost, a file-based inside-out malware scanner is a must. Running the scan daily and removing malicious code ensures your site remains safe and protects your SEO ranking. Plus, it can reduce the odds that your website will be blacklisted because of malicious code.

Using a web application firewall is an essential step for protecting your site from malicious bots and content scraping. If you value your SEO, implementing a web application firewall needs to be a priority.

Additionally, adding an SSL certificate shows you are taking a crucial step to protect customer information. Search engines prefer companies that have an SSL certificate, so it is worth getting one if you want to advance up the ranks.

 

Reach Out to the Experts at The Armada Group!

If you would like to know more about protecting your SEO, the team at The Armada Group can help. Contact us to speak with one of our experienced team members today and see how our SEO and cybersecurity knowledge can benefit you.