When it comes to publishing an app, there are essentially two platforms to choose from: Apple’s App Store for iOS and Google’s Play Store for Android. Both companies work to keep “bad” apps from entering their marketplaces, an effort that seems to be directed at keeping users safe from nefarious pieces of software.
However, some of the guidelines regarding the publication of apps have other implications, and may keep a “good” app from being offered through the respective stores. But each tech giant’s approach is different. Here’s what you need to know.
Apple’s App Store
While Apple is generally recognized for keeping a strong grasp on its store offerings, making the marketplace a fairly safe destination when it comes to downloading apps, some of their guidelines leave a bit to be desired.
For example, what defines a “bad” app is somewhat vague and even ambiguous. Additionally, a rule that states that “apps created from commercialized template or app generation service will be rejected,” make it difficult for some apps to pass the test, even if they are safe.
While the core intention may be the avoidance of too many cloned apps entering the marketplace, small businesses often rely on template or app generation services to produce the apps they need. Even if the function is unique, a copycat framework could lead to rejection. Additionally, when certain skeletons become popular, increasing their prevalence in the store, it is possible Apple’s algorithm will turn the app away based on its similarities.
Google’s Play Store
Google takes a different approach when it comes to the management of supposed “bad” apps. Instead of focusing on the framework, Google emphasizes functionality when it makes a decision.
To improve the marketplace experience, Google works to have higher quality apps display more often than those of lower quality (such as apps that crash frequently). The company states, “The change has had a positive impact on engagement” as Play Store users are more likely to download an app with increased stability.
Google has also recommended that developers take advantage of the Android Vitals tool, a mechanism for monitoring stability and the associated battery usage when installed on a person’s device, as it allows creators to keep an eye on the quality of the app experience. This gives people the ability to improve their search ranking by improving the app.
Apple does also keep an eye on low-quality apps, and even outright rejects those who aren’t above 32-bit, but the company aims more to prevent these applications from ever being available instead of simply pushing them down in the search results, like Google. For small businesses looking to create an app, especially if the intention is for internal use only, Apple’s strict guidelines may make it harder to reach publication, an important point to understand before investing in development.
If you would like to learn more about app development, including how to find a skilled professional or acquire a new position in the field, the professionals at The Armada Group can help. Contact us today.