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While the blockchain concept is a decade old, its full potential is not fully known. Blockchain’s connection to cryptocurrency is just one facet of what the technology could potentially offer, and companies are beginning to embrace it for its record-keeping capabilities.

Mass utilization may still be years away, but the short-term future of blockchain is also incredibly bright. If you are wondering what the blockchain landscape may look like over the next several years, here’s what you need to know.

Wednesday, May 22 2019

Do Facebook's Ads Discriminate?

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Facebook made headlines in recent years for how advertisers could control who saw their ads. The use of “Ethnic Affinities” essentially allowed companies to avoid targeting users who fell into certain racial categories, effectively providing a mechanism for discrimination. The tech giant was even targeted by the US Department of Housing and Urban Development (HUD) for violating the Fair Housing Act by providing ad targeting mechanisms that allowed companies to prevent minorities from seeing the housing-related ads.

While the feature was slated for removal in 2018, a recently released research paper shows that ad targeting in Facebook could still be discriminatory, even if the advertiser was trying to get their ads displayed to a wide audience.

Friday, May 10 2019

Google's Guide to Remote Work

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Working remotely comes with a unique set of challenges. Since at least one of the employees won’t be spending a lot of time with their coworkers in the office, portions of the team may struggle to bond with one another. This can make collaboration trickier and may harm communication, both of which can hinder the group’s overall productivity.

However, even if working remotely isn’t always easy, there are ways to improve the connection between team members. Not only can this boost morale but it can also lead to higher productivity, making the experience more enjoyable and leading to better results.

If you want to make sure remote work benefits the workplace, here are some tips Google shared to increase your odds of success.

Can We Create Algorithms to Catch Criminals Is It Ethical

 

As technology becomes increasingly capable, it is easier to find more potential uses for various solutions. Recently, the New York Police Department (NYPD) announced a new tool designed to assist officers with reviewing police reports to find crime patterns that could indicate that the same person was involved in a string of offenses.

The program, which has been named Patternizr, could potentially assist in a range of investigations, saving time and valuable resources. While those some actions are currently completed by analysts, the task would be significantly less cumbersome if algorithms could manage much of the process.

However, some fear that such technologies cross a line. Many argue that programs like Patternizr could be unethical or might end up biased. If you are wondering whether we can or should use algorithms to catch criminals, here are some points to consider.

Why Every Tech Pro Needs a Personal Brand on Social Media

 

Regardless of where you are in your tech career or your IT specialty, having a strong personal brand is a must. When you can articulate your capabilities and demonstrate that you are an authority in your field, it increases the odds that you can get noticed for all of the right reasons, making it easier to advance your career.

Social media is an ideal platform for crafting a personal brand that can help you achieve success. If you want to make sure your efforts deliver the best results with the lowest amount of energy, here are some personal branding tips to get you started.

Employee Tracking is on the Rise but Employees Arent Very Bothered

 

Companies have been using technology to monitor their employees’ activities for decades, but the level of tracking has increased dramatically over recent. Email can easily be scanned by IT, computer logs are saved for future review, and certain assets have GPS trackers enabled to keep an eye on their whereabouts. Add in social media reviews, text message scans, and reviews of meeting invites to see who attended, and companies can easily keep tabs on their workers.

However, while employee tracking seems to be on the rise, workers don’t appear to be incredibly concerned. This may come as a surprise in an age where privacy scandals continue to make headlines and legislation like the European Union’s General Data Protection Regulation (GDPR) becomes more common.

While a corporate “Big Brother” may seem scary on the surface, employees aren’t treating it as such. If you are wondering why, here’s what you need to know.